Compared to Silicon Valley, German unicorn companies are rather rare. A unicorn is a tech startup that has achieved a valuation of over one billion US dollars before going public or exiting. The mobile bank N26 reached this in early 2019. To celebrate appropriately, Better Life GmbH was commissioned to conceptualize, organize, and execute the N26 Spring Party.

The completely empty Wilhelm Hallen will be brought to life for one night. At the entrance, employees are greeted by a personified unicorn. Behind them awaits a varied scene that hovers somewhere between rugged industrial charm and an oriental oasis: steel beams meet Moroccan tents and palm trees create a club atmosphere. For unicorns, anything is possible. All structures are custom-made: stage, bars, lighting, and branding. This is rounded off with excellent gastronomy and an exclusively curated music program.